The WhatsApp Storefront Revolution for Brands in Eastern India
Meta CTWA helps brands sell on WhatsApp. See how Liazo makes it work.
The WhatsApp Storefront Revolution for Brands in Eastern India
Meta CTWA helps brands sell on WhatsApp. See how Liazo makes it work.
New Era of Direct Retail: WhatsApp is the Storefront
Meta CTWA: The WhatsApp Storefront Revolution
Meta’s latest move to turn WhatsApp into a full-fledged storefront has been making waves across India’s retail sector. As reported in a recent afaqs article, Click-to-WhatsApp (CTWA) is the future of low-friction, high-intent commerce—and it’s already redefining how brands engage with customers.
What is Meta CTWA and Why Is It So Powerful?
CTWA stands for Click to WhatsApp. It’s a Meta ad format where clicking an ad on Facebook or Instagram opens a WhatsApp chat with the business. No website. No landing page. Just a conversation.
- 📲 Mobile-first engagement
- 📉 Lower cost per lead than traditional funnels
- 🧠 Personalized, trust-building interaction
- 💬 Great for regional language campaigns (Bengali, Hindi, etc.)
Why CTWA Works Especially Well in Eastern India
In markets like Kolkata and Eastern India, WhatsApp is the default channel for discovery, communication, and trust. CTWA works better here than most cities due to:
- 🤝 High comfort with direct chats over websites
- 🗣️ Preference for Bengali/Hindi interaction
- 🛍️ Strong regional brand affinity and local influence
CTWA Campaign Examples That Deliver
| Industry | Campaign Type | Result |
|---|---|---|
| Apparel | "DM us for size help" | 120+ chats/day |
| Real Estate | Site visit booking via WhatsApp | 45 qualified leads/week |
| Retail | Flash sale on WhatsApp | 3x higher CTR than web link |
Liazo’s WhatsApp-First Ad Blueprint
At Liazo, we build campaigns tailored for Eastern India’s market with:
- ✅ Custom WhatsApp chat flows (lead gen, FAQ, buy now)
- ✅ Bengali/Hindi creatives with high engagement
- ✅ Integrated strategy across Meta CTWA, Google, OTT & Paytm
This approach has worked beautifully for festive campaigns (Durga Puja, Diwali) and performance-driven local brands. If you’re planning your next campaign, CTWA can help you skip the waiting game—and start conversations.
Ready to Turn WhatsApp Into Your Storefront?
Liazo is the best advertising agency in Kolkata for WhatsApp-first ad strategies. From Meta CTWA to Google and OTT, we help your brand scale.